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Finding a balance between her academic studies and continuous studying of people, the environment and events, Madara Keidža has created jewelry brand, in which the unique imperfections of nature live in harmony with the rigidity of metal.

Jewelry is an addition to the body, an expression of attitude; therefore each piece has been created as an acknowledgement of one’s individuality. Despite its magnitude and extraordinary shape it is practical and fits close to the body.

The shapes and materials of the jewelry have been inspired by nature, its organics, wonderful coincidences, vagueness, plasticity and colors.